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Find journalists to write about your startup: 100 Places to Get Press Coverage for Your Startup


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The press release is dead
Invented in 1906, press releases were originally designed to announce truly newsworthy events.
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Press releases do not work unless you are Bill Gates, Tiger Woods, President Obama, Google or Coca-Cola, Heinz Duthel said.
You put all of that stuff around it, and all of the sudden it is incredibly newsworthy. This is the context.
swissinfo.ch: #Book, #Bestsellers. ‘ Is a must read for start-ups’

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